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To be considered

For each position of interest, please send a separate email with an attached cover letter and resume to: recruiting@afscme.org.

Also, include the position title, and if you are a current member of an AFSCME Local, in the subject line of your email.

Digital Marketing Specialist

Department:
Communications
Location:
Washington, D.C.
Grade:
USU 7
Salary Range:
$73,366 - $110,048
Benefits:
Posting Date:
November 29, 2022

This position is responsible for developing, executing, and optimizing paid online marketing campaigns to engage AFSCME members, potential members and other target audiences online. Incumbent will utilize paid advertising in search, display, social, and new emerging channels to advance the union’s organizing, political, legislative and issue priorities as well as grow first party data. 

DUTIES:       

  • Conceptualizes, develops and executes paid components of social, display/retargeting, mobile, video SEM, and email engagement campaigns to advance the union’s priorities and brand.
  • Continuously experiments and evaluates tests of content, audience segments and engagement ladder, in coordination with Data and Analytics department and Digital team.
  • Sets clear and measurable goals and KPIs for campaigns; monitoring, analyzing and optimizing, and reporting back to stakeholders and internal team throughout the campaign process.
  • Works with graphics and video staff to develop creative assets tailored to digital platforms and provide feedback on those assets based on ongoing testing and findings. 
  • Negotiates terms with advertising vendors (publishers, networks and others) and work with other departments, teams and vendors to seamlessly integrate work streams and creative content.
  • Participates in intra- and inter-departmental strategy and planning meetings and provide strategic recommendations as an in-house paid marketing expert.
  • Use audience analytics and social listening to inform content and paid social media recommendations.
  • Helps coordinate, integrate and leverage disparate campaigns and communications.
  • Helps create and refine KPIs that bring together the full spectrum of organic and paid tactics and channels and potentially offline union building activities.
  • Assists affiliates in in paid advertising campaigns through capacity-building support.
  • Stays up to date with paid marketing trends, engagement best practices, and potential new channels and strategies in paid search, display, social marketing, and programmatic media buying.
  • Performs other duties as required to support the department and its mission.

REQUIREMENTS: 

Education and Experience:

  • Graduation from an accredited four-year college or university with course work in communications, political science, or digital media and a minimum of three (3) years of relevant work experience in online organizing, digital media buying, strategic communications and issue, political or labor organizing or any equivalent combination of education and experience.

Skills:

  • Proven record of successfully developing and deploying digital campaigns across multiple channels; Ad operations experience, implementing digital campaigns using Demand Side Platforms (DSPs) strongly desired.
  • Excellent written and oral communication skills with the ability to operate on a strategic and tactical level.

Travel/Work Hours:

  • Ability to travel for AFSCME business, including political and organizing campaigns required and work extended work hours needed. 

Preferred Experience:

  • Experience with CMS tools, web site and landing page development, Google Analytics and Tag Manager preferred.                                                                  

Posting Date:  June 3, 2022