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To be considered

For each position of interest, please send a separate email with an attached cover letter and resume to:

Also, include the position title, and if you are a current member of an AFSCME Local, in the subject line of your email.

Senior Digital Communications Specialist

Washington, D.C.
USU Grade 9
Salary Range:
Posting Date:
August 19, 2022

This position is responsible for coordinating the day-to-day operations of digital programs and tools. This includes the union’s national member email program, affiliate and campaign websites, text messaging and social media pages. This position also collaborates with various staff and departments to produce, create and maintain digital content used to support legislative, political, organizing, and fundraising communications. Additional duties include:


  • Supports the technology, infrastructure and design for digital content distribution tools, including email, front-end web, text messaging and social media.
  • Leads the study of and recommends enhancements to preserve and improve the integrity, functionality, and usability of digital communication tools.
  • Provides support and training to affiliates, specifically as related to digital tactics and strategy.
  • Plays a leadership role on the digital and paid marketing team by training and developing junior staff members.
  • In coordination with the Data and Analytics Department, ensures standard and useful analytics are being collected.
  • Leads production of email marketing campaigns, ensuring best practices are followed and writing, targeting, design and layout are optimized.
  • Drives reach and communications for member engagement, across AFSCME’s digital properties.
  • Provides analysis and digital campaign metric reports to evaluate online content performance and reach. Makes recommendations based on this analysis.
  • Represents AFSCME’s digital team at tool development and roadmap meetings with the AFL-CIO.
  • Performs other duties as required to support the department and its mission.


Education & Experience:

  • Graduation from an accredited four-year college or university with course work in in web development, computer programming, communications, journalism, political science or liberal arts.
  • A minimum of five (5) years of experience in in digital communications including email marketing, social media management, front-end web development, text messaging, and content development related to advocacy focused campaigns, or any combination of education and experience.


  • Considerable knowledge and skill in applying digital design principles and methods, applications and software such as Adobe Photoshop and other relevant applications in the Adobe Creative Suite, Microsoft Office and online collaborative tools and other web authoring, design and project management software. 
  • Experience in applying best practices in Information Architecture and User Interface design, and HTML coding skills with knowledge of CSS, JavaScript, and database management. 
  • Experience with SMS texting software. Experienced in the use of multiple content management systems including content entry, editing, workflow and publishing to be able to evaluate efficacy/efficiency of software, troubleshoot and recommend critical changes as may be required. 
  • Proven ability to work across multiple operating system platforms (e.g. Mac and Windows OS)
  • Experience in the use of Customer Relationship Management tools such as Action Network; FTP tools to publish content to externally hosted sites; and domain name and web server management.

Travel and Work Hours:

  • Occasional travel and extended work hours are required.