Assistant Director, Video Production

This position is responsible for the creative direction, oversight of the video productions unit and quality control of union content. Incumbent oversees the work of a team of video producers, editors and videographers and helps set the creative strategy for video and related content in priority campaigns and complex projects. Incumbent has a deep and demonstrated understanding of the union’s brand and its representation in video and other content.

Duties:

• Creates and manages the development of high-profile video and related content for use in priority campaigns and projects.
• Provides quality control and ensures brand adherence to videos and union content.
• Evaluate, evolve and maintain pipeline workflows for video projects, workflow and sharing.
• Determines video priorities and assigns projects to video production team
• Stays up to date on performance metrics to craft and evolve video strategies and creative standards.
• Provides guidance and direction to ensure that video project goals and deliverables are clearly communicated and achieved.
• Creates production budgets for specified Make recommendations for the annual operating and capital budgets for video.
• Negotiates and maintains relationships with videographers, editors, production companies and other vendors
• Trains, advises and assists affiliate staff on video and social media best practices as needed.
• Takes an active role in hiring and training of new team members and helps to establish team norms and a healthy, collaborative culture.
• Serves in a lead capacity for the video unit for AFSCME’s biennial convention and other priority events.
• Collaborates with fellow assistant directors to create cohesive multimedia campaigns and ensuring that creative elements align with the department’s overall strategy and vision.
• Manages the production of videos including scripting and
• Perform other duties as assigned in support of departmental activities.

Requirements:

Education and Experience

Graduation from an accredited four-year college or university with a degree in digital filmmaking, video productions or visual and media arts and a minimum of at least seven (7) years of experience in digital film making or video production; or any equivalent combination of education and experience. Additional skills required include:

Skills Requirements

• Ability to produce high quality content from initiation to final product. 

• Thorough knowledge of all steps of video production from concept to
• Knowledge of emerging technology and social media best
• Demonstrated ability to deliver high quality outcomes under budget, time and resources constraints.
• Experience providing supervision, training and coaching to subordinate staff
• Excellent communication skills and strong technical Ability to communicate technical ideas and updates to non-technical audiences.
• Knowledge of the labor movement and progressive

Travel & Work hours 

• Ability to travel for AFSCME business, including political and organizing campaigns required.
• Travel and extended work hours including weekends are required.
• A valid driver’s license is required.