Organizational Description & Message
Organizational Description
Below is the official description of AFSCME. It can be used at the end of press releases, in brochures and other materials, and whenever a short description is needed. When using the paragraph version, it should be tailored to reflect the members that you represent (see the second sentence).
Paragraph Version:
“AFSCME’s 1.6 million members provide the vital services that make America happen.
With members in hundreds of different occupations — from nurses to corrections officers,
child care providers to sanitation workers — AFSCME advocates for fairness in the workplace, excellence in public services and prosperity and opportunity for all working families.”
One-Sentence Version:
“AFSCME’s 1.6 million members provide the vital services that make America happen and
advocate for prosperity and opportunity for all working families.”
Message
Our new “brand” is designed to help us showcase the critical role AFSCME members play in the life of our country, and promote the vital role of public services in making America work.
The tagline, “We Make America Happen,” captures the important work that AFSCME members do on their jobs every day, as well as the broader advocacy and social justice work we do as a union to better the lives of America’s working families.
We are nurses, corrections officers, child care providers, EMTs and sanitation workers. For us, public service is not just a job, it’s a calling. At times we are right out front, and at other times we are behind the scenes. Wherever we are, we’re proud to do our part to create an America where everyone has the opportunity to achieve the American Dream.
AFSCME’s 1.6 million members are a diverse group of people who share a common commitment to public service and the public good. We see the big picture and gladly accept the responsibility of guarding and nurturing it — not because we expect to be recognized for our sacrifice, but because we know the job needs to be done. That’s why we’re in the public service — to keep our families safe and make our communities and our country strong.
While we work for justice in the workplace, we advocate for prosperity and opportunity for all of America’s working families. We believe that strong unions are the key to a strong middle class. We not only stand for fairness at the bargaining table — we fight for fairness for all at the ballot box and in the halls of government.