AFSCME

AFSCME Branding Standards Manual

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• Guidelines for Usage

Guidelines for Usage

• The logotype, AFSCME, can never stand alone. It must always be used in conjunction with the mark (mark = arches with star).  The mark should be on top of AFSCME whenever the acronym is used.
• The tagline “We Make America Happen” does not always have to be part of the logo (logo = the star plus acronym).
• AFSCME spelled out can be used in place of the tagline. It must include “, AFL-CIO” after “American Federation of State, County and Municipal Employees”.
• The Pantone colors are 355C for Green and 286C for Blue.
• The affiliate name and number can be added in a smaller point font.
• Companion logos (such as PEOPLE) or an affiliate’s logo may be added in the box to the right of the boxed logo.
• The star (arches with star) can be used alone, without AFSCME.
• The font for the logo type is Gill Sans, italicized.
• If using black and white, the logo should be a solid black on white.
• If using one color, the entire logo should be in green.
• “America” in the tagline can be replaced with a jurisdiction or state, such as “We Make New York Happen” or an activity, such as “We Make Health Care Happen”.